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B&M’s value play at risk of wearing thin

The retailer has made great strides during the cost of living crisis but remains vulnerable to a fightback from rivals

The Times

The disappearance of various shops from high streets and retail parks can be viewed as an opportunity or a reason to steer clear of the retail sector. B&M European Value Retail is a disruptor with the potential to generate a lot of money from this shake-up, but there are plenty of “what ifs”. Fierce competition and shifting consumer preferences make picking long-term winners extremely difficult.

B&M has carved out a niche selling branded foods and various other goods, such as homewares, garden furniture and toys, at lower prices than its competition. The discount chain, which also owns Heron Foods and has stores in France, charges about 15 per cent less than the Big Four supermarkets for the same branded products and still manages to generate